Executive positioning
Executive positioning and thought leadership in Dubai
BIZ COM helps leaders express their expertise and build a clear public position across the Middle East. Executive communications connect the leader’s experience and point of view with the organisation’s business priorities.
What we do
We develop executive positioning, profiles, biographies, interview messages and thought leadership content. Programmes can include bylined articles, media interviews, speaking opportunities and coordination of the executive’s digital presence.
How an assignment works
We begin with the leader’s role, experience, priority audiences and the subjects on which they can contribute useful expertise. We develop an editorial position, prepare messages and content, and identify appropriate media and speaking opportunities. Senior consultants remain involved through delivery.
What we measure
Measures are agreed around the brief. They can include the relevance of opportunities, message delivery, coverage quality, engagement and the response of priority audiences. Visibility must accurately represent the executive’s knowledge and responsibilities.
Talk to BIZ COM
Discuss an executive brief
Share the executive’s role, business objectives, priority markets, existing public profile and forthcoming opportunities. BIZ COM can support a defined project or an ongoing programme.